How Bias Shapes Your Path to Innovation
Turning Unconscious Bias into Growth
Description
Bias is an inherent part of how we think, influencing decisions in ways we often don’t realize. But does bias always hinder innovation, or can it be harnessed to drive progress? In this session, we’ll explore the dual nature of bias—how it can both limit and unlock opportunities for growth and creativity.
Unconscious biases can reinforce traditional perspectives, limit diverse input, and create blind spots in decision-making. For example, bias in hiring processes or product development can result in missed opportunities for innovation and inclusivity. However, when acknowledged and managed effectively, bias can serve as a powerful tool for driving fresh perspectives and meaningful change.
Through interactive discussions and expert insights, we’ll share practical strategies for recognizing and leveraging bias in leadership, teamwork, and business strategy. We’ll explore real-world examples of organizations that have successfully transformed bias into a catalyst for innovation and inclusion.
Join us to gain actionable insights and practical frameworks that will help you navigate bias thoughtfully and strategically—turning it into an opportunity for progress rather than a roadblock to success.
Speaker Bio
Aya is an accomplished marketing professional with extensive experience in driving strategic marketing initiatives within the technology sector. With a strong focus on digital strategy, ABM, and demand generation, she plays a key role at Saison Technology, a data-driven software company, in aligning marketing initiatives with business objectives and leveraging data insights to drive engagement and growth.
Prior to this, Aya worked at SoftBank, where she gained extensive experience in corporate sales, marketing, and customer success. With a track record of implementing successful digital marketing strategies, she is passionate about optimizing operations and enhancing customer acquisition. Aya’s expertise lies in creating targeted campaigns and strategic initiatives that support business expansion and operational efficiency in global markets.
Prior to this, Aya worked at SoftBank, where she gained extensive experience in corporate sales, marketing, and customer success. With a track record of implementing successful digital marketing strategies, she is passionate about optimizing operations and enhancing customer acquisition. Aya’s expertise lies in creating targeted campaigns and strategic initiatives that support business expansion and operational efficiency in global markets.
