How Bias Shapes Your Path to Innovation
Turning Unconscious Bias into Growth
Description
Bias is an inherent part of how we think, influencing decisions in ways we often don’t realize. But does bias always hinder innovation, or can it be harnessed to drive progress? In this session, we’ll explore the dual nature of bias—how it can both limit and unlock opportunities for growth and creativity.
Unconscious biases can reinforce traditional perspectives, limit diverse input, and create blind spots in decision-making. For example, bias in hiring processes or product development can result in missed opportunities for innovation and inclusivity. However, when acknowledged and managed effectively, bias can serve as a powerful tool for driving fresh perspectives and meaningful change.
Through interactive discussions and expert insights, we’ll share practical strategies for recognizing and leveraging bias in leadership, teamwork, and business strategy. We’ll explore real-world examples of organizations that have successfully transformed bias into a catalyst for innovation and inclusion.
Join us to gain actionable insights and practical frameworks that will help you navigate bias thoughtfully and strategically—turning it into an opportunity for progress rather than a roadblock to success.
Speaker Bio
Denise has 25+ years of experience in driving go-to market strategies for both large public companies and hyper growth startups in Europe and North America.
Denise was in 2016 appointed first CMO of Snowflake, a cloud data platform company. Denise has been instrumental in growing the company from 0 to over $3B in revenue and in 2020 Snowflake completed the largest software IPO in history. Prior to joining Snowflake, Denise served as CMO for Apigee, an API platform company that went public in 2015 and acquired by Google in 2016. She began her career at collaboration software company Genesys, where she spent 12 years building and leading the global marketing organization through both an IPO and acquisition in 2008.
Denise holds a BA in Business Administration and Economics from Stockholm University and an MBA from Georgetown University.
Denise was in 2016 appointed first CMO of Snowflake, a cloud data platform company. Denise has been instrumental in growing the company from 0 to over $3B in revenue and in 2020 Snowflake completed the largest software IPO in history. Prior to joining Snowflake, Denise served as CMO for Apigee, an API platform company that went public in 2015 and acquired by Google in 2016. She began her career at collaboration software company Genesys, where she spent 12 years building and leading the global marketing organization through both an IPO and acquisition in 2008.
Denise holds a BA in Business Administration and Economics from Stockholm University and an MBA from Georgetown University.
